Our Story
We – two friends, colleagues, and founders – eventually found ourselves at the same point:
We were looking for a cosmetic product that is truly honest. A care that not only makes shiny advertising promises but nourishes, strengthens, and protects the skin.
But what we found were endless shelves full of creams, lotions, and serums. All with long ingredient lists that no one understands. Technical terms, preservatives, silicones, parabens, artificial fragrances. Lots of chemicals, lots of packaging, lots of marketing.
And this is where we asked ourselves the crucial question:
Does skincare really have to be so complicated?
Eternacura
And for this very reason, Eternacura stands for eternal care. Care that does not rely on new formulations but takes the healing power of nature as its foundation.
A natural cosmetics brand that focuses on healing instead of hiding, on nature instead of industry, and on transparency.
Today tallow, tomorrow oils, serums, and care products that bring skin, hair, and body into harmony – honest, minimalist, and effective.
We want to create an alternative to a cosmetics world that feels impersonal, opaque, and overloaded to us.
Less is more
Transparency instead of confusion
Nature instead of industry
Honesty instead of marketing clichés
That is ETERNACURA
The Look Back
Inspiration from Tradition
In our search for an alternative, we came across something that seemed almost forgotten: Tallow.
Pure beef tallow, which has been used for centuries in many cultures as a healing and care product.
Why? Because its composition is incredibly similar to human skin.
It contains natural fatty acids and vitamins that support the skin barrier, retain moisture, and deeply nourish the skin – all without overburdening it.
For us, it was clear: here lies a treasure that the modern cosmetics industry has long overlooked – or deliberately suppressed.
Quality Without Compromise
But we didn't want just any tallow. We wanted the best.
That's why we chose 100% pasture-raised beef tallow – from animals that graze freely on meadows, just as nature intended.
The result is a raw material that is not only pure and powerful but also responsibly sourced.
Because sustainability for us means not only "natural ingredients" but also respect for animals and nature.
Our Journey to Our First Product
With a lot of patience, experimentation, and dedication, we developed a formula that meets our standards.
We wanted a texture that is pleasant and easy to apply – and thus our whipped Tallow Balm was created, creamy whipped, delicately melting on the skin.
Refined with:
real vanilla extract for a warm, natural scent and gentle skin,
rose geranium oil for balance and soothing care,
vitamin E as a powerful antioxidant that protects the skin.
The result is a balm that uses few, clear ingredients yet can achieve so much.
"Naturalness is not a trend but origin"
Our path is yours too
We want to show that simple, minimalist care is not only sufficient but often supports the skin better than any high-tech product with dozens of incomprehensible ingredients.
But this is just the beginning.
Panacare is meant to grow – into a movement that leads people back to nature.
We started this journey together as founders – and we invite you to become a part of it.
Because this is not just our story.
It can be yours too.
Be a part of eternal care, be a part of ETERNACURA